At MarketTraq, we make it a priority to find the most effective email practices for producing client revenue. The following is a list of our best tips. Enjoy. 1. Make sure your email offers the subscriber value. Answer the question, “What’s in it for me?” Focus on what you’re offering them, not on what you’re telling them. 2. Make sure your email is anticipated. Are your subscribers expecting your email? If so, what frequency and which format (HTML/text)? 3. Make sure your email is relevant. Does it answer the question… “Who cares?” customize email content, imagery, and... Read More

Only 33% of B2B marketers say that they have an effective lead nurturing process. According to a 2011 DemandGen report, 67% of all B2B companies are scrambling to introduce new leads into their sales cycle, creating a chaotic situation and impairing effective lead response. A systematized process that moves prospects through the sales funnel isn’t just a good idea, it’s a necessity for companies to grow. Even more so, a lack of a systematic lead nurturing process wastes resources by tying up a company’s most important asset for sales: the sales team. To add insult to injury, there’s... Read More

Studies have shown that only a small fraction of email marketers (32%)  test their campaigns to see what works and what doesn’t. Sometimes it’s because of the last-minute nature of many email campaigns that are launched. Other times, it’s because email campaigns are set up with pre-made content and automated, to be promptly forgotten about months later. Both of these “just phoning it in” approaches to email marketing are leaving thousands of dollars on the table, and are just a step above purposely insulting your customers, in terms of effectiveness. We’re going to help you... Read More