In our last post on How to Optimize Email Send Times, we talked about the set-up and planning stages of running a marketing experiment. From choosing a basic methodology, to selecting your experiment group, to deciding on success metrics, you now have all of the basic tools to design and set up a marketing experiment. In this blog installment, we’ll walk through building out and running the experiment, using one we ran for a client recently as an example. First Thing is First… Or is it? We recently helped a client, a major women’s cataloger & retailer, determine if changing the... Read More

We recently wrote about optimizing send frequency for email marketing, and got a lot of positive feedback from all of customers and blog readers. To build on that, we wanted to answer one of the top questions on many email marketer’s mind: When should I send my marketing emails? The answer is actually pretty simple: Best practices help, but we, and most likely even you, just don’t know. The problem with asking questions about individual companies is that, as we’ve mentioned before, individual companies vary so greatly that making an across-the-board pronouncement is as ineffective or... Read More