Logo
877-22-EMAIL Login
  • Visit MarketTraq
  • Categories
    • Behavioral Marketing
    • E-Mail Marketing
    • Industry Insight
    • Marketing Tips
Jared Fitterman Posted by Jared Fitterman on February 8, 2013 at 4:34 pm Feb 8

The 6 Email Factors that Determine Open Rates, and What To Do About Them

Posted on Feb 8, 2013 in E-Mail Marketing, Marketing Tips | 7 comments
Jared Fitterman

Posted by Jared Fitterman

We have talked a lot about not relying on open-rates as a final metric for judging the effectiveness of your email campaign. We have always stressed using rigorous and conclusive numbers, like revenue per email or conversions per email. However, at the end of the day, if your email isn’t opened, then your recipients aren’t converting, and your revenue per email is non existent. So email open rates are important to keep track of, right? Right, but email open rates are more important for the trends they show than for the actual numbers themselves. As long as opens are going up relative to... Read More
Mike Ferranti Posted by Mike Ferranti on September 13, 2012 at 8:28 pm Sep 13

Creating Clickable Content: Using Data to Write Effective Email Copy

Posted on Sep 13, 2012 in Behavioral Marketing, E-Mail Marketing | 5 comments
Mike Ferranti

Posted by Mike Ferranti

Shakespeare said “A rose by any other name would smell as sweet.” But would an email about that rose, by any other name, get as many opens or clicks? Having solved most of the technical issues with email, from deliverability to getting videos to play in the inbox, email marketers are starting to slowly turn their attention to the linguistics of a great email campaign. Once the provenance of academics and zealous editors and copywriters, statisticians and analysts are jumping on board to find an effective and meaningful application of linguistics and word choice on the behavior of... Read More
Mike Ferranti Posted by Mike Ferranti on September 6, 2012 at 10:17 pm Sep 6

Testing Promotions through Email Marketing

Posted on Sep 6, 2012 in E-Mail Marketing | 5 comments
Mike Ferranti

Posted by Mike Ferranti

We talk a lot about testing, and for good reason. As data-driven email marketers, we know that testing is one of the most critical aspects of running high performing email campaigns. As important as testing is to the success of your email marketing, most of the public advice available is either vague (“You should test”) or too specific for most marketers in a given niche, with little in the way of actionable takeaways (“we tested this one very specific thing, and here’s what happened”). Here on MarketTraq Software’s OnTraq blog, we try and provide a logical middle ground – a... Read More
Mike Ferranti Posted by Mike Ferranti on August 23, 2012 at 8:26 pm Aug 23

Online Retailers Are Getting Local

Posted on Aug 23, 2012 in E-Mail Marketing | 0 comments
Mike Ferranti

Posted by Mike Ferranti

It seems that “local” has managed to become more than just a buzzword and is here to stay. CompTIA, an organization responsible for many of the certifications carried by IT staff, conducted research on technology and retailing earlier this year. The result? Retailers can’t get enough localization. The results, discussed in this Internet Retailer article, show that local marketing is here to stay: 21% of retailers surveyed said that they were already using geo-location service, while an additional 28% indicated that they are planning to start using one soon. More interestingly, for us at... Read More
Mike Ferranti Posted by Mike Ferranti on August 16, 2012 at 7:36 pm Aug 16

Email Marketing Myths: Is Email Really on the Decline?

Posted on Aug 16, 2012 in Behavioral Marketing, E-Mail Marketing | 2 comments
Mike Ferranti

Posted by Mike Ferranti

Pundits have been heralding the “death of email” for over a decade now. Ever since Facebook opened up to the public, certainly. Not surprisingly, it hasn’t happened, and in fact, email has seen increases in use by marketers in the recent past. Not only does email marketing still represent the best ROI of any marketing medium (with returns like $40 for each $1 spent), but it continues to lead the way for e-commerce stores both for driving direct sales and branding. Case in point, InternetRetailer.com recently ran a case study about clothing retailer, April Cornell, driving sales with... Read More
Mike Ferranti Posted by Mike Ferranti on August 8, 2012 at 4:50 pm Aug 8

Behavior Based Personalization Leads to Significantly Higher Open Rates

Posted on Aug 8, 2012 in Behavioral Marketing, E-Mail Marketing | 8 comments
Mike Ferranti

Posted by Mike Ferranti

Over ten years ago now, we had an idea: with all of the data clients were collecting about customers and their behavior, maybe they could use some of it to personalize their email. Today, various forms of behavioral based personalization and targeting have become more widespread –all based on a common principle: your customers know what they want from your brand much better than you do. It’s great to see that after all these years, marketers are moving away from stale, more academic models of how ideal consumers are “supposed” to react and replacing them with constantly changing... Read More
« Older Entries

Want Smarter Email Marketing?

Thank you for your inquiry.
We will contact you within one business day.

In the meantime, make your email marketing work smarter, not harder with our

Smarter Email Grows Business Better guide.

Click to Download!

Want better returns from your email marketing? Sign up for information and we'll send you our free E-Book: "Smarter Email Marketing Grows Business Better."

Ooops! Something went wrong!
Please review the form to ensure that all fields are properly completed.










Yes, please send me
     email marketing tips.
No. Thanks.

MarketTraq

Copyright © 2010 MarketTraq.
All rights reserved.

Privacy Policy

Contact MarketTraq

info@markettraq.com
1-877-22-EMAIL
217 Water Street, 3rd Floor
New York, NY 10038

  Facebook

 Become a MarketTraq
Authorized Consultant

MTAC
Email Smarter

Enter your email address for
free tips & advice on email
marketing.