In our last post on How to Optimize Email Send Times, we talked about the set-up and planning stages of running a marketing experiment. From choosing a basic methodology, to selecting your experiment group, to deciding on success metrics, you now have all of the basic tools to design and set up a marketing experiment.
In this blog installment, we’ll walk through building out and running the experiment, using one we ran for a client recently as an example.
First Thing is First… Or is it?
We recently helped a client, a major women’s cataloger & retailer, determine if changing the... Read More
Brett Buras on
July 18, 2012 at 6:54 pm
At MarketTraq, we make it a priority to find the most effective email practices for producing client revenue. The following is a list of our best tips. Enjoy.
1. Make sure your email offers the subscriber value. Answer the question, “What’s in it for me?” Focus on what you’re offering them, not on what you’re telling them.
2. Make sure your email is anticipated. Are your subscribers expecting your email? If so, what frequency and which format (HTML/text)?
3. Make sure your email is relevant. Does it answer the question… “Who cares?” customize email content, imagery, and... Read More
If you’ve read our blog post on how Selltis, a CRM software company, you’ll know how they used the M-Connect API to make their CRM a full-featured marketing solution and add tremendous value for their existing customers. Today, we’re going to look at another solution built on top of the M-Connect API to make an existing product even better. This time, it’s the local online marketing platform SimplyEngage.
So what is SimplyEngage? According to Founder Ed Vincent, SimplyEngage is a SaaS (software as a service) platform that allows local businesses, franchises, and other multi-unit... Read More
Studies indicate that email subject lines are the third most important factor for subscribers opening your emails. Between 45-50% of people open emails because of the subject line. The only two factors more important, in fact, are who the sender is and whether the subscriber has found your emails to be of interest in the past.
You can’t really do anything about who the emails are coming from, other than tweak your sender name — as your emails come from you. And if you’ve done done everything you can to provide useful, timely, and relevant content to your users (the alternative is... Read More
As email marketing experts, our clients often ask us how many emails they should send per week/month/quarter to get the best results. But there is no “one-size-fits-all” answer because optimizing email send frequency depends on how your list responds to your mailings, and how relevant, timely, and expected your mailings are, as well as a host of other factors.
In fact, the MarketTraq™ motto of “relevant, timely, and anticipated” is more appropriate to optimizing send frequency than any other aspect of planning an email marketing campaign. Any attempt to optimize your email campaign... Read More
If you’re one of the 54% of companies that is not using automated email lifecycle marketing, (46% do according to a June 2011 eMarketer study) –then statistically speaking, you’re losing money.
As the meeting point between website analytics and email marketing, automated email lifecycle marketing allows you to “hyper-segment” your email lists based on real-time information on list subscribers station in your sales funnel, interests, motivations, and other critical behavioral factors that can drastically increase the effectiveness of your email marketing.
What is lifecycle email... Read More