Logo
877-22-EMAIL Login
  • Visit MarketTraq
  • Categories
    • Behavioral Marketing
    • E-Mail Marketing
    • Industry Insight
    • Marketing Tips
Andy Alexander Posted by Andy Alexander on July 6, 2012 at 11:18 am Jul 6

Systemized Lead Scoring: A Q&A with Software Advice

Posted on Jul 6, 2012 in Behavioral Marketing, Industry Insight | 1 comment
Andy Alexander

Posted by Andy Alexander

We’ve discussed using email marketing as a way to automate the lead nurturing process. But how do you figure out if those leads that are cycling through the top of the funnel are worthwhile to your company? Simply put, you would need to develop an effective lead scoring process. But First, What is Lead Scoring? Lead scoring is a method of assigning a point based relative value to each prospect that comes into your sales funnel. A set of criteria is assigned points, and those points are attributed by matching each piece of criteria with the qualifiers that a lead shows. These numbers do one... Read More
Mike Ferranti Posted by Mike Ferranti on June 7, 2012 at 9:15 pm Jun 7

Pinterest + Email = E-commerce’s Newest Secret Weapon

Posted on Jun 7, 2012 in Industry Insight | 7 comments
Mike Ferranti

Posted by Mike Ferranti

There’s a new kid in town, and she’s taking the social media world by storm. Pinterest, a virtual pinboard, has retailers and other marketers very excited about about the potential cross-channel marketing opportunities of this powerhouse of a social platform that’s already been ranked by Mashable as the third largest social network. A Brief History Pinterest emerged in early 2010, but it wasn’t until early 2012 – after its SXSW Interactive debut – that it started gaining traction among users –and rapidly. The social site operates on the basis of collecting,... Read More
Mike Ferranti Posted by Mike Ferranti on May 24, 2012 at 5:56 pm May 24

Case Study: Bridging the Sales and Marketing Gap Through Email Integration

Posted on May 24, 2012 in Industry Insight | 0 comments
Mike Ferranti

Posted by Mike Ferranti

Not everyone is a marketer. Even fewer people are email marketers. This was the dilemma facing Selltis, an industry-leading Customer Relationship Management (or CRM) software company. Selltis recognized that email marketing could be a great addition to any salesman’s arsenal of tools, if it could be made simple, easy and intuitive enough to be integrated into existing sales tools. Combining email marketing with the sales process would also get them one step closer to their philosophy of “Closed Loop” sales, one of the key tenets of which is minimizing the space between the marketing... Read More
Brett Buras Posted by Brett Buras on April 5, 2012 at 3:22 am Apr 5

Tips of the Trade: Using Email to Automate the Lead Nurturing Process

Posted on Apr 5, 2012 in Industry Insight, Tips of the Trade | 0 comments
Brett Buras

Posted by Brett Buras

Only 33% of B2B marketers say that they have an effective lead nurturing process. According to a 2011 DemandGen report, 67% of all B2B companies are scrambling to introduce new leads into their sales cycle, creating a chaotic situation and impairing effective lead response. A systematized process that moves prospects through the sales funnel isn’t just a good idea, it’s a necessity for companies to grow. Even more so, a lack of a systematic lead nurturing process wastes resources by tying up a company’s most important asset for sales: the sales team. To add insult to injury, there’s... Read More
Yusuke Tomizawa Posted by Yusuke Tomizawa on March 17, 2012 at 5:39 am Mar 17

Abandon Shop! Overcoming “Not Ready To Buy”

Posted on Mar 17, 2012 in Behavioral Marketing, Industry Insight | 2 comments
Yusuke Tomizawa

Posted by Yusuke Tomizawa

19 hours. That’s the average amount of time that passes between the moment when an online abandoner first visits your page to when they finally make a purchase. A whopping 20% abandoners wait 3 days or more. These numbers, from the National Mail Order Association, present a very interesting view of the problem of shopping cart abandonment. When we did our blog post on conversion optimization a short while back, we mentioned “not ready to buy” as one of the leading causes of abandonment, and today we’ll look at what it means to abandon a cart and what to do about it. Before we’re an... Read More
Mike Ferranti Posted by Mike Ferranti on March 11, 2012 at 11:48 pm Mar 11

Privacy, Individualization, and Marketing Communications

Posted on Mar 11, 2012 in Industry Insight | 0 comments
Mike Ferranti

Posted by Mike Ferranti

Two items in the news recently have focused the debate about privacy and its role in online marketing communications. The first: Google’s plan to move to a unified privacy policy across its services. The second: a very interesting article in the New York Times which discusses the way Target uses behavioral analytics to market pregnancy and baby products by statistically determining when (anonymous) women were likely to be pregnant. Read more about that here. The Google news has sparked controversy because of the move from individual privacy policies for each service, to a blanked policy... Read More
« Older Entries

Want Smarter Email Marketing?

Thank you for your inquiry.
We will contact you within one business day.

In the meantime, make your email marketing work smarter, not harder with our

Smarter Email Grows Business Better guide.

Click to Download!

Want better returns from your email marketing? Sign up for information and we'll send you our free E-Book: "Smarter Email Marketing Grows Business Better."

Ooops! Something went wrong!
Please review the form to ensure that all fields are properly completed.










Yes, please send me
     email marketing tips.
No. Thanks.

MarketTraq

Copyright © 2010 MarketTraq.
All rights reserved.

Privacy Policy

Contact MarketTraq

info@markettraq.com
1-877-22-EMAIL
217 Water Street, 3rd Floor
New York, NY 10038

  Facebook

 Become a MarketTraq
Authorized Consultant

MTAC
Email Smarter

Enter your email address for
free tips & advice on email
marketing.