If you’re one of the 54% of companies that is not using automated email lifecycle marketing, (46% do according to a June 2011 eMarketer study) –then statistically speaking, you’re losing money. As the meeting point between website analytics and email marketing, automated email lifecycle marketing allows you to “hyper-segment” your email lists based on real-time information on list subscribers station in your sales funnel, interests, motivations, and other critical behavioral factors that can drastically increase the effectiveness of your email marketing. What is lifecycle email... Read More

Only 33% of B2B marketers say that they have an effective lead nurturing process. According to a 2011 DemandGen report, 67% of all B2B companies are scrambling to introduce new leads into their sales cycle, creating a chaotic situation and impairing effective lead response. A systematized process that moves prospects through the sales funnel isn’t just a good idea, it’s a necessity for companies to grow. Even more so, a lack of a systematic lead nurturing process wastes resources by tying up a company’s most important asset for sales: the sales team. To add insult to injury, there’s... Read More

Studies have shown that only a small fraction of email marketers (32%)  test their campaigns to see what works and what doesn’t. Sometimes it’s because of the last-minute nature of many email campaigns that are launched. Other times, it’s because email campaigns are set up with pre-made content and automated, to be promptly forgotten about months later. Both of these “just phoning it in” approaches to email marketing are leaving thousands of dollars on the table, and are just a step above purposely insulting your customers, in terms of effectiveness. We’re going to help you... Read More